BMW IAA Projection

Software: Cinema 4D & After Effects
Date: July 2021 Studio: Hello Charlie
Role: 3D modelling, UV unwrapping, animation, lighting, texturing, rendering and compositing.

Working closely with the creative team at BMW we developed bespoke projection mapped content that told the story of a sustainable future for the organisation. The sequence showcases the circular economy – the BMW Group’s guiding theme at IAA set against an exclusive soundscape composed by Academy Award winner Hans Zimmer.

I was responsible for UV unwrapping (the process of cutting and flattening the 3D model into a 2D layout that can be mapped with a texture), creating simulations (plastic bottle crush, plant growth) and general 3D animations.

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